Posts Tagged ‘Riccardo Proetto e Silvia Pistolesi’

Facebook’s Mobile Messaging APP

novembre 5, 2011 Lascia un commento

The day when texting using your mobile phone carrier goes out of style may be upon us. If you use the Facebook mobile app on your smartphone to send the majority of messages to friends, then you are already one step ahead of the game. Facebook has released an entirely separate mobile app, dedicated completely to their messaging platform. This has the potential to replace standard text messaging overnight.

Facebooks New Mobile Messaging App

How it works

Now, when you want to contact your friends, instead of sending them a standard text message, you can simply fire up your “Messenger” app and send them a Facebook message. The messages are delivered through notifications and texts, meaning they will receive your message whether they are on their computer or their mobile device. The app is simply an extension of the Facebook Messages so your entire messaging history including your texts, chats, emails, and private messages will be available from the moment you install the app on your phone.

Group Texting

If your phone doesn’t handle group texting, this app will prove to be a great time saver for you. The Messenger app makes texting small groups extremely easy. You can quickly set up a group conversation, include your location, and upload images using the Messenger.

Facebooks New Mobile Messaging App


Facebooks New Mobile Messaging App


Facebooks New Mobile Messaging App

Best of all, the Messenger app is available for both iPhone AND Android users.

Click Here to Get the App for your smart phone now!

Let us know what you think about this new feature in the comments below!

Riccardo Proetto e Silvia Pistolesi


Personal Branding Across Cultures

novembre 3, 2011 Lascia un commento

How does Personal Branding “translate” around the globe in other cultures?

Culture, Creativity and Communication: Developing Innovative Value through Differentiation

Whether it comes to branding your products and services, it’s inherently important to separate yourself from the competition in a creative and unique way. In fact, differentiation is the key to success, but when combined with a fun and enjoyable experience it underscores what the Blue Ocean Strategy is all about: innovative value.

The aforementioned concept is especially relevant in the global business community, where developing innovative value through differentiation is a make-or-break strategy for immigrants branding their products and services to diverse cultures and ethnicities. An outstanding example of this can be found in the story of Joel Orbina Laguidao, a Clarendon, VA-based cabdriver who emigrated to the United States from the Philippines.

Laguidao believed that something as simple as providing transportation can create an entirely new experience for consumers, and had to look no further than his own culture to add something unique to the service he offers. Laguidao knew that he and his fellow Filipinos love karaoke, or singing to pre-recorded background music, so he decided to install a karaoke machine in his cab. On the October 10th segment of the Today show, Laguidao was filmed driving people around Arlington, VA in his cab with fares who were singing karaoke (albeit off-tune), and enjoying themselves immensely in the process.

Laguidao’s ability to transform a typical, mundane cab-ride into an innovative and original experience without spending a small fortune is proof-positive that you can apply unique ways to attract new customers. By pursuing differentiation and affordability simultaneously, you can also create considerable barriers to imitation by competitors. Just like going for a ride in Laguidao’s cab, that is truly something to sing about!

Riccardo Proetto e Silvia Pistolesi

Personal Branding: 10 Focus Points define it.

ottobre 14, 2011 Lascia un commento

Perceptions and definitions of personal branding vary greatly and misconceptions around. Here’s my vision on it:

Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”

What’s great about branding is that it generates the kind of chemistry that indicates good fit to decision makers assessing whether to hire you or do business with you.

In my practice, I’ve been incorporating what’s now called personal branding in my clients’ career marketing communications for many years. It’s always been my mission to differentiate them from their competition in the job market, breathe life into otherwise flat career marketing materials, and position them for job search acceleration.

1. What are your vision and purpose?

Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision.

2. What are your values and passions?

You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.

3. What are your top goals for the next year, 2 years, and 5 years?

Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.

4. Do a self-assessment of your top brand attributes.

What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality? Here are some possibilities, but don’t limit yourself to these:

Collaborative, resilient, forward-focused, risk-taking, connected, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.

5. What are your core strengths or motivated skills?

In what functions and responsibilities do you excel? What things are you the designated “go-to” person for? What would your company have a hard time replacing if you left suddenly? The possibilities are endless, but here are a few suggestions:

Identifying problems, seeing the details, leading, delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating.

6. Get feedback from those who know you best – at work, at home, anywhere.

The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. How does your self-assessment jibe with their feedback?

7. Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.

Don’t dwell on your weak points, but keep them in mind so that you don’t move into a position where that function is the main trust of the job.

8. Who is your target audience?

Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers hang out and what key words will attract them, and then position yourself in front of them to capture their attention.

9. Who is your competition in the marketplace and what differentiates you from them?

Determine why decision makers should choose whatever you’re offering over the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?

10. Remember the 3 Cs of personal branding:

Clarity – be clear about who you are and who you are not.
Consistency – steadfastly express your brand across all communications vehicles.
Constancy – strong brands are always visible to their target audience.

What have you learned:

The work involved in uncovering your brand may seem daunting, but your efforts can benefit you immeasurably. My own brand development helped me re-focus the way I do business toward the kinds of work I’m most passionate about, and more deeply niche my target audience.

In job search, developing and communicating your personal brand can pre-qualify you as a good fit and accelerate your search. Your unique brand message differentiates the best you have to offer, gives a good indication of what you’re like to work with, and evidences how you make things happen. If want more Ask to Myndit now!


Riccardo Proetto e Silvia Pistolesi